Overview Of Tesla Motors Open Innovation Framework
Forbes magazine named Tesla as the world’s most innovative company in 2015. The company “innovated in innovation”. Tesla uses the open-innovation framework to put open innovation into action.
CoopetitionTesla Motors utilizes three paths to increase availability of EVs. Tesla sold their patented components for electric drivetrains to automakers to speed up delivery of EVs to consumers. Tesla Motors is a leader in the field of socially responsible vehicles with a sporty performance.
Corporate Ventures & PartnershipsTesla motors is an OEM, but also makes its production of electric drivetrain components available to other companies for purchase and trade. “The Outside-In Process aims to increase knowledge in a business by bringing suppliers, customers and external knowledge. The inside-out approach aims to increase the profitability of a company by creating innovative ideas, monetizing intellectual property rights (IP), and expanding technology through interaction with external environments. ” Tesla brought knowledge transfer and innovation from the outside.
Design: Tesla partnered up with Lotus who started off by holding a competition. Tesla’s project was based on outside knowledge and not a start-from-scratch approach.
Tesla’s main innovation is the battery pack. The company has partnered Panasonic (a manufacturer of cell phones) to create this. Not only has this led to a R&D cooperation for the Tesla Model S’s most efficient EVs using the next gen cell technology.
Electric drive and battery systems, plus “KNOW-HOW”, benefits – alliance between Daimler and this company in which they have invested $50M to further their flourishing development. The partnership with Daimler Freightliner was extended to include the battery of Tesla Motors in Freightliner vans.
Production systems: Toyota and Tesla have partnered to produce the Tesla Model S. The model is an electric variant of Toyota RaV4.
As you read the above facts, it will become clear how Tesla’s ideas have been shared with the world. Through partnerships, alliances, joint-ventures, and much more. It is mutually beneficial for everyone. The Tesla Motors Electric Vehicles were made possible by open innovation. They did not keep the ideas within their own company. Instead, they gathered the brilliance from every company involved.
Tesla Motors gathered ideas from outside and put them on the market. It also did R&D in collaboration with experts.
